Logo Design Process From Start To Finish
Whether you are designing a logo for yourself, for someone else, or you are a business owner who wants to get a logo designed, there are some things that you should know about the entire logo design process. This will give you valuable insights into the whole logo design concept and you will be able to work better. If you are a business owner who is working with a logo design agency, you will be able to communicate with them better and tell them exactly what you want. You will also be able to keep an eye on the entire process and ask for reiterations or changes whenever you feel that the agency is moving away from your objective.
Most people think that logo design is all about sketching and drawing. You take out your tablet, notebook, or anything else and you start doodling on it until you have a good idea. Logo design is so much more than that. It is a complex process that involves investigation, research, strategic thinking, and most of all design excellence.
So, what are the steps of designing a logo and what does the entire process look like? The thing is that the process can be different for different designers. But here are the basics that you need to know.
Talk to any logo designer and they will tell you that the most important step in the logo design process is the initial gathering of all the information about the client. This information contains everything from what the client does, who they are, their market, their target audiences, their products and services, and everything in between.
Ask them all the questions that you have in your mind like:
What makes them unique?
What are their plans for the future? Where do they see themselves in the future?
What are their business and marketing goals?
Keep in mind that the more you know your clients, the better you can work for them and the better design you can come up with. If you are a business owner, make sure that you give your logo design agency all of this information and more so they can produce the results that you expect.
Once all of this is done, make sure that you do research about the industry, the competitors, and the company history.
Once you have all the information that you need, you need to take it all in and start brainstorming ideas for the logo. Now we know that there could be too much information, so it is better to break it all up into chunks. Take each chunk of information and come up with different keywords for it. Once you have the keywords, put together the keywords and select the ones that you think matter the most. You can ask your client to help you out in prioritizing the keywords.
Once you have the keywords, come up with different ideas related to each keyword. This will help you out by keeping you on the client’s objective. If you are a business owner, this will help you assist the logo design agency to navigate the entire process.
Make different types of logos that you think will work for the client. They could be work-marks, logotypes, symbols, or a graphic image. Just pen down any thought that comes into your head. You can hash it out later.
So, you have a bunch of ideas that you think will work for your logo design. Now is the time to bring them to life. Sketch them out in your design book. Find a connection between the keywords that you collected and the sketches that you have made. You don’t need to use a sketchbook, you can directly go to the computer if you want. But most of the experts in this field say that hand-drawn sketches work best in the initial stages.
If you can’t find inspiration, take a look at the competitor logos as well as other logos from the industry. It doesn’t matter what idea you come up with, the important thing is to get it on paper. You can refine or alter it later if you want.
After you have sketched a couple of ideas, you will be able to look at all of them together and find out which one stands out the most—which one shows the most promise. This process takes a long time so don’t be afraid of it. But don’t let yourself hang on to it more than you should. If you think you have the perfect logo, start with it. Don’t wait for another idea to hit you.
Here are some of the questions you should ask before selecting the ideal logo:
- Is it appropriate?
- Is it simple?
- Is it memorable?
Once you have the digital logo in your hands (metaphorically), you need to present it to the client. Make sure that you pay attention to every little detail before showing it off. Test the logo in various settings to see if it works. This could include digital platforms, business cards, stationery, and more.
Remember that the client might not be satisfied with it and ask for some revisions which you should be ready to make. Once the client approves the design, you can hand it over to them.
This is the entire logo design process in a nutshell. You can use it for yourself or you can use it to work with a logo design agency better. No matter what it is, you will be able to give better feedback and create logos that really tell the business’s story.