Is Your Website Wilting? The Essential Tips to Redesign Websites
If you want to turn your website visitors into instant customers or clients, you need to nab them at first contact. Two things are irretrievable in this world, and that’s time and first impressions. If you don’t get them on the first try, getting them on the second will be a considerable challenge.
If your website is looking a little old and tacky, maybe it’s time to give it a good old revamp. The main reasons why businesses redesign websites are to attract more customers and generate concrete leads. However, with website design trends changing every season, redesigning your website is easier said than done.
If you’ve been looking to redesign your website to keep up with the changing times, we’re here to help. Join us today as we highlight a few priceless tips on how you can redesign your website to give the right first impression.
Start With a Solid Strategy
Although website design doesn’t sound overly complex, you still have to start with a solid strategy for the greatest effect. To create an effective strategy, you first have to define your goals for redesigning your website. Some objectives of website redesign may include:
- To improve website functionality
- To enhance lead generation
- To generate more traffic
- To improve SEO for website and get better ranking on SERPs
Whatever your objective for redesigning your website, a clear goal will be a guiding light for your redesign project. It will help give the initiative a more personalized approach devoid of any compromise.
Analyze Your Current Website
You don’t have the worst website on the worldwide web, but it’s certainly not perfect. Otherwise, you won’t be spending so much time and effort to redesign it. If you want to really up the ante, you need to identify areas of your current website that need improvement.
Carry out a comprehensive website audit and highlight the areas where you’d like to see some improvement. While auditing your current website, ask yourself questions like:
- What aspects of the website make it unattractive?
- Is the website hard to navigate?
- Are there parts of the website that seem old-fashioned?
These are a few questions you should ask yourself to help you find areas of your website that need improvement. Be as critical as you can of your website and ask for views and opinions from outsiders, especially your visitors. A comprehensive website audit will help improve your decision-making down the line during the actual design process.
Borrow From the Competition
You can learn a thing or two about website design from the competition, especially if they’re noticeably better. Your rivals’ websites can give you great insight into layouts and colors that work for your industry niche. They can also give you ideas on what themes resonate with your target audience as the bedrock for your website design.
However, borrowing from the competition doesn’t mean copy-pasting their entire website design. The best you can do is borrow a few ideas here and there. You can also poach their web-design talent if they outsource for that sort of thing.
Understand Your Target Audience
One reason why borrowing from the competition is a good idea is that it helps you further understand your target audience. You can have the best user interface ever, but it won’t count if it doesn’t resonate with your target audience. Your audience is why you have a website in the first place, so they should take top priority when redesigning your website.
For starters, make sure your website attracts the right demographic, depending on your line of business. Don’t forget to incorporate relevant visuals if necessary, but not too much of them. If you run a photo-centric business, let the pictures do the talking, but remember to keep the site’s loading speed in mind.
List Down What You Need for Your Website
Once you do a comprehensive audit and understand your target audience, you can now list your website requirements. The list of website requirements is basically what features you need to enhance on the website to improve its design. This list should take care of:
- Objectives of your website redesign
- Trouble areas you need to work on
- Insights and ideas you borrowed from the competition
- Features you need to add to attract your target audience
Periodically review the list of requirements to see whether you need to update it. Ensure you gather views and opinions from your customers and members of staff to create a comprehensive list.
Start the Redesigning Process
Once you have a complete list of requirements, it’s time to roll up those sleeves and get to redesigning. You can choose to handle the implementation of the redesign on your own or outsource it to a web design company. The latter is the best alternative but not a viable option if you’re strapped for cash.
For seamless implementation, you need to be accurate throughout the entire process. Whether you’re going it solo or hiring an external company, ensure you follow the plan to the letter. If you choose to hire a web design company, ensure you communicate all the requirements to get precisely what you want.
If you choose to hire an external company, find one that’s at least conversant with Sitecore development. Sitecore is a leading Content Management System that enables you to have complete control over multiple aspects of your website. A website built on Sitecore is easier to personalize and integrate with your social media.
Why Do Companies Redesign Websites?
There are plenty of reasons why you’d want to redesign your website. Maybe it’s outdated, or maybe you’ve had too many complaints from customers and web visitors. Here are a few reasons why companies redesign websites and why it’s a good idea to do so.
- Your Website Doesn’t Work
The first reason why you’d want to redesign your website is if it doesn’t work. You don’t have much of a choice if this is the case. Here are a couple of signs that your website is “broken.”
- Clicking on links or clickable images lead to a “404 page not found error”
- Your site displays various errors possible because someone hacked your site and corrupted your site’s code
- Your site still uses Flash, which Google and Adobe discontinued, meaning it won’t work with modern browsers
- Third-party additions to your site don’t work and display errors instead
If your site exhibits any of the following, it’s time for you to redesign it. Doing so will most likely also increase your website speed.
- Your Site Is a Nightmare to Manage
If you have to call your web developer for even the slightest changes, then your site is just that; a nightmare to manage. Outdated websites use Static HTML, which requires proficiency in HTML and CSS codes to edit. Modern websites use content management systems (CMS) like Sitecore and WordPress, making them easier to update
If your website still uses static HTML, it’s time to hop on the CMS bandwagon. Redesign your website so that it uses WordPress or Sitecore to make it easier to manage and update.
- You Receive Lots of Complaints
Nothing says it’s time to redesign your website more than a barrage of complaints from your customers. Here are a couple of reasons why your customers may have issues with your site:
It’s Not Mobile-Friendly
Did you know that over 80% of web users use mobile devices to surf the internet? If your site doesn’t accommodate this portion of web users, you’re likely to receive a heap of complaints. Ensure you create a mobile-friendly website to appeal to the entire web demographic.
It’s Dreadfully Slow
You’ll undoubtedly receive tons of complaints about having a slow website. If your site takes more than three seconds to load, you have a slow website. Proper website redesign will help address the slow loading speed issue.
Disorganization and Clutter
Your website might have the right content, but all that is useless if your site is a cluttered mess. Your visitors need to get access to the information they want with the fewest clicks possible.
- You Don’t Like Your Website
Sometimes you just don’t like how our site looks or how it functions. This is a reason for you to redesign your website, especially if you have the time and resources. If your website doesn’t sit right with you, it’s high time you redesign it.
Redesign Your Website Today
The best time to redesign your website was yesterday, so what are you waiting for? You can choose to do it on your own or let a company that redesigns websites do your bidding. Plenty of companies decide to redesign websites every year, don’t get left behind.
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