How to Use Social Media to Promote Your Business
It wasn’t long after social media platforms wrangled their way into and overtook our daily lives that businesses and marketers to begin to use them to promote and sell products and services.
Over 70% of Americans use some form of social media. That’s a massive audience with huge potential.
The social media marketing industry is booming. It’s a multi-billion dollar juggernaut that’s showing no signs of slowing down any time soon. But how can you best harness this powerful marketing tool?
With pretty much every brand you can think of already using social media to promote business, it requires a lot of know-how and a little creativity to stand out from the crowd. Read on for top tips on how to use social media to boost your brand and better your business.
Dos and Don’ts
If you’re a complete novice at social media marketing, fear not. Follow these simple yet effective rules for guaranteed success.
Do: Keep Things Cohesive
Make sure your branding is consistent across all of your social media platforms. This means profile photos, coloring, and hashtags. It makes your brand instantly recognizable and more memorable.
It also avoids confusion for your followers. For this same reason, you should try to make sure your handles are the same or as similar as possible across all platforms.
Don’t: Make Things Too Complicated
Speaking of handles, keep them simple, short, and sweet. Make sure your name is descriptive. Don’t put any extraneous numbers or letters at the beginning or end, and don’t make the handle too long. This makes it difficult to remember and cumbersome to type out.
Do: Have a Clear Plan in Mind
When using social media to promote your business, it’s always a good idea to have a clear strategy in mind. This ensures your campaigns run smoothly and your goals and targets are met. A social media marketing strategy should detail who you are, what you want, and how you plan on getting it. Set KPIs and create a content calendar for maximum success.
Don’t: Copy Your Competitors
While it can be good to look at successful strategies for inspiration, copying campaigns is a big no-no. Note what is and what isn’t working for your competitors, but never copy their posts or content outright. This is a recipe for disaster which at best makes you look unoriginal and at worst can prompt waves of criticism and ridicule.
Using Social Media to Promote Business: Inspiration
Once you’ve got the basics down, it’s time to get a little more creative. Below are some easy and effective social media marketing ideas.
Contests and Giveaways
Contests and giveaways are the bread and butter of social media brand promotion. Simply pick a great prize your followers will love, and make sure that they like, comment on, and share your post in order to be in for a chance of winning.
If your social following is slightly scant, one great way of giving it a boost is to seek paid promotion from an influencer with a ready-made following. Make sure you pick someone that is relevant to your brand or product. Services such as Shake by Izea make this process a breeze.
Make sure your content is relevant, interesting, and will leave your followers wanting more. A good rule of thumb for your posts is the 80/20 rule. This states that 80% of your posts should be content you think your followers will love, and only 20% should actually be about selling your product or service.
Next Stop: Social Success
Hopefully, this post will go a small way toward getting you started on the road to effectively utilizing social media to promote business.
If you’ve found this guide helpful, don’t forget to check out the rest of our business content!