How to Leverage SEO to Improve Your Content Marketing Strategy

Search engine optimization and content marketing go hand-in-hand. 

While SEO can help you determine what your customers are looking for, content marketing can help you provide the things they need. That said, SEO is an approach that can help your site’s impact in 2020 and beyond. 

Here are five insights from that can help any online business owner attract qualified visitors: 

Know What Your Clients are Looking For

Keywords are vital, according to Gert Mellak of the podcast. This is why you should monitor your industry’s most popular keywords, as these will give you valuable insights from your customers. 

The best way to find these keywords is to use the Google Search Console. Here, you can find search marketing topics like SEO, Google Ads, Remarketing, etc. Together with other queries, these can help you check and draw visitors to your website. 

Keywords can also help you check your client’s search intent. The best way to do so is to search a keyword through Google in incognito mode. 

By studying the top results and organizing them according to intent, you can address all the gaps in your content marketing strategy. 

Find the Most Popular Resources in Your Site

According to the website, you can grow your base with analytics tools, such as SEM Rush, Google Analytics, and Search Console. That’s because these programs can show all the clicks and impressions you have for your website. founder and SEO agency consulting expertGert Mellak said these tools should help you answer the following questions:

  • What post gets the most number of impressions?
  • Is there a post that ranks first or high in search engine results?

In essence, this information can help you determine the most popular items on your website. You can then repurpose these blog posts or articles into newsletters or other assets. Such content can then be used for social media and e-mail marketing — two tactics that help you widen your reach even more. 

More importantly, you stand to make more money with this e-mail marketing find. For one, you get to earn $40 for every $1 you spend in emails. 

Study Your Competitors’ Strategies 

Gert Mellak of also suggests doing competitor research and analysis. These steps allow you to find everything about your competitors — from traffic data to backlink details. 

How will these help an online business attract visitors from all over the globe? For one, this information could help you come up with new content ideas. At the same time, it can help you find more link opportunities for your website. 

If these strategies work for your competitors’ businesses, they should help you improve your overall service experience just as well. 

Monitor How Your Clients Interact with Your Content 

Tracking and analyzing your website can help you check for strategy gaps, too. 

Let’s use an example given in Say that you have a high bounce rate. This might mean that your content does not attract qualified visitors enough for them to linger for longer. 

It is then your role as an online business owner to fix this ‘bad’ experience. 

Gert Mellak of the SEOLeverage podcast helps you deal with this through A/B testing and the usage of CRO tools. Since they can show how your visitors interact with your website, you can use this data to pick the best Google ads remarketing strategies that pay off. 

When you evaluate your content, it will be wise to search for specific changes. Publishing a new headline for your blogs or changing your CTA button’s location may result in more shares. 

With the insights these provide, you can develop a strategy that is sure to work for several years. 

Focus on Your Website’s Traffic

Say that you visited the podcast because you are searching for certain episodes or interviews. To find it, you may want to look up search marketing topics like SEO, Google Ads, and Remarketing. 

Safe to say, your visitors may just be doing the same. This means that you’re sure to find a treasure trove of data via search marketing topics. 

To gain access to this useful info, make sure to follow these crucial steps:

  • Log in to your Google Analytics account.
  • Go to the ‘Behavior’ category and look for the ‘Site Search Report.’ 
  • View and analyze the data. 

Remember, if a term appears more often than the others, it means that people want to learn more about it right away. And in case you don’t have this subject tackled in your episodes, it’s time for you to do one. 

SEO is a powerful tool that can help you refine your entire marketing experience. With the help of these five tips from by Gert Mellak, you’re sure to get more visitors to your website.

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