How Can Messaging Apps Help Your Online Business?

Online shopping trends are becoming popular every passing day, converting even the most conventional users to online shoppers. From shopping for consumer durables to groceries, everything is available with just a click nowadays. The online market in India is also booming with the constant improvement in internet coverage. Businesses, as a result, are adapting to innovative online payment solutions.

Among the several payment collection technologies popular today, a new solution that is becoming mainstream is payments via messaging apps. It also makes sense to harness the power of messaging apps to collect payments with almost every individual using them.

The chances of receiving dummy orders on pay-on-delivery are high. Often, customers are also not present in their house when the delivery boy attempts to make the delivery, requiring multiple visits and delayed cash flow. In both cases, the sufferer is the merchant who might be required to pay additional shipping charges. Due to these issues, pay-on-delivery is no longer considered a streamlined payment collection process. Fortunately, messaging apps are helping businesses bridge this gap. It also solves a common issue that most businesses associated with pay-on-delivery have to face.

What are Payments via Messaging Apps?

This is a process of accepting a digital payment from customers by using a messaging service, like SMS or social media, or email. The merchant can create payment link and share it with the customer using various messaging apps. The customer has to tap or click on the link to get redirected to a gateway page. By entering the relevant payment information here, the customer can make the payment. An example of such a service in India is Zaakpay.

How can Payments using Messaging Apps benefit an online business?

  • Convenience to the Customers

Such payments make it convenient for the customers to make a payment. They have to make a click and then choose their preferred payment option. The entire process takes a maximum of 2-3 minutes. Usually, customers avoid purchasing from businesses without a website, assuming the payment process is tedious. Most customers also hesitate to make a direct payment into some account.

Nowadays, many e-commerce websites send a payment link when the delivery person goes out for delivery and requests the customer to complete the payment. By using online payment solutions like payment platforms that use messaging apps, businesses can easily tap such customers and gain an equal footing with businesses with a website. This also solves the problem of customers being low on cash when the delivery person attempts to make the delivery. Convenience to customers equates to more sales.

  • Diverse Payment Options

Merchants who accept online payments directly into their accounts have to register and sign up for all payment options to receive payments from different customers. They also have to share the payment information of the relevant mode with the customer for the payment. After that, they have to check to verify the transaction manually. This makes the process of payment collection more complicated than it should be. Efficiency is reduced to a great extent. Payment services that use messaging apps enable businesses to accept payment in all modes, irrespective of whether the merchant has registered for it.

For example, Merchants can accept payments via UPI through the payment link without registering for any UPI service. The gateway collects the payment from the customer’s UPI service and deposits the amount in the merchant’s account. Services like Zaakpay support more than 100 payment options in India, including credit cards, debit cards, UPI, mobile wallets, and net banking. The more the payment options are supported, the bigger the customer base targeted.

  • Security

secures the customer’s payment information to safeguard them against any cyber-attacks. This increases sales by garnering the trust of more customers. PCI DSS (Payment Card Industry Data Security Standard) is regulatory compliance for online payment gateways that offer maximum security to customers. The merchants also enjoy security in terms of payments. They don’t have to disclose their personal payment information to the customers to accept any payments.

  • Efficient Tracking

Tracking several isolated payments can become a massive task for merchants. The chances of errors increase significantly in that case. By using payment links, they can create payment link for all the transactions. Links can also be created in bulk for a large number of transactions. The status of each transaction can then be closely monitored from the gateway dashboard.

  • Collect Payments Anytime, Anywhere

Online payments can be executed by the customer anytime and from anywhere. They don’t have to be in the proximity of the business to process the payment. This allows the online business to target customers across the country.

Who can use Messaging Apps for Payments?

Message app payments serve the needs of all types of businesses that have to accept online payments. This ranges from a small business without a website to B2B businesses targeting bulk payments. It is also helpful for freelancers looking to accept payments from their clients. It is beneficial for any merchant or business person looking to streamline the payment collection system. They have to sign up for messaging app services, like Zaakpay, to get started. Once their account is verified, they have to create payment link for their transaction.


For businesses to continue running in the race of making revenues, it is essential to adapt. The digital shopping era demands advanced payment technologies. Service providers like Zaakpay, can help businesses gain a critical advantage in their commercial sphere. From WhatsApp to Instagram, from Facebook to Telegram, and even SMS – all messaging apps can send a payment link to the customer to digitize payments and boost business.

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