How Can Email Marketing Fuel Your Overall Inbound Strategy?

Did you know that email marketing has a 4000% return on investment? However, the reality is that much of this ROI comes from a larger inbound strategy of which email is only a part.

How can email marketing fuel your overall inbound strategy? Inbound marketing tends to focus on website optimization and promotion tactics. Email provides a link to connect you to your customer directly.

In this article, we will walk you through everything you need to know about how to incorporate email marketing into your inbound marketing strategy.

What Is Email Marketing?

Most people recognize email marketing as a series of regular emails that go out to an audience a marketer is trying to keep engaged. Over time, the marketer will prune the email list to keep open rates high and simplify the sending process.

The great thing about email marketing is that it can be highly personalized. You can directly and naturally speak to your customers in an informal tone. You can even address them by name, which makes it feel like you have a real relationship with them.

With that relationship in place, you’ll be more likely to make more sales depending on what your business offers.

What Is Inbound Marketing and How Can It Make Use of Email?

Inbound marketing is a collection of marketing methods that all have the goal of bringing customers to a business naturally. Instead of going out to the customer with adverts to try to twist their arm for a sale, you are simply doing things that naturally bring the customer in your direction.

Common inbound marketing methods include website optimization for search (SEO), social media posts, and email.

Email marketing is an underutilized tool in the inbound marketing space. The reality is that you can have direct communication with your customers in a unique and meaningful way through email marketing.

You can send them regular emails to create brand awareness. This makes your business the first thing they think about when they want to make a relevant purchase.

There are a variety of digital marketing tools, such as Semrush, and Ahrefs, that you can use to plan and optimize your email. With some of these tools, you’ll know exactly who opened your email message.

How Can Email Marketing Fuel Your Overall Inbound Strategy?

So, how can email marketing fuel your overall inbound strategy? It’s simple. At the end of the day, email marketing is a just means of direct and honest communication with your customers.

You can subtly increase brand awareness by regularly sending them emails about your business or product. Even if you aren’t sending sales emails directly, you have a free and limitless way to put your brand name in their mind over and over again with daily emails.

If you enjoyed this article about digital marketing, please check out the other informative articles on our blog!

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