A Small Business Owner’s Guide to Social Media Success

Social media is no longer just for young people and celebrities. With over half the world’s population on some form of social media, any business that doesn’t understand social media marketing will fall behind.

But if you’re new to the world of social media management, where do you start? Which platforms should you use for the biggest social media success?

If you’ve found yourself asking these questions, you’ve come to the right place. This article will walk you through some of the most helpful social media tips that will let you succeed in the 2020s.

Pick the Right Platform 

The world of social media isn’t an even playing field. You can’t come up with one all-encompassing social media strategy that applies to all platforms. The media is the message, and in order to get the most out of your media, you’re going to have to get specific.

Let’s take a look at some of the most popular social media platforms and break down what makes them special. From here, you can choose which one is right for you.


Facebook is far and away the world’s most popular social media site. It has the credit of introducing most of the world to the concept of social media.

However, though tons of people have Facebook pages, it doesn’t get as much attention from younger users. These people have accounts but tend not to check them, or to put more attention into other apps.

The best uses for Facebook in the 2020s are all about optimizing Facebook’s unique features. Create a Facebook group for your most devoted followers, effectively creating your own micro-social media platform just for your business.

You can also create a Facebook event, which will help spread the word about any special occasion you have going on in your business.


Instagram is the second most popular social media app out there, and the most socially relevant. Though one can’t make text posts on Instagram or see which posts their friends liked on their timeline, it’s gained cultural attention.

Instagram is almost exclusively an image-based app. If you want to get into the Instagram game, you’re going to have to have a wide variety of visual content. An Instagram is next to a must for any graphic design business.


Twitter is a quick text-post-based platform that also has a lot of pop cultural attention behind it. It’s generally a site where people share quick, humorous opinions. Twitter makes it very easy to share and promote posts that they like, and scrolling through it can seem like a bombardment of information from all sides.

It can be tough for a business to thrive with a Twitter account, but some are able to do it. If you’re going to get on Twitter, make sure you can hire someone to keep up with Twitter trends and come up with quippy remarks.


TikTok is the social media platform that has the attention of the youth. TikTok focuses exclusively on hyper short-form video content set over sound bites. These soundbites can be songs or simply someone talking.

The highly mimetic nature of TikTok makes it a tough app to break onto. The chances are if you’re not from generation Z, you won’t understand the sense of humor or culture of TikTok at all.

However, if your company is trying to appeal to young people, there’s no better way to pull them in than to get on TikTok.

Post Quality Content

In a world so dominated by information, it’s easy to think that quantity is more important than quality. However, even in this digital age, the quality of your content is always the most important factor.

A high quantity of content might attract a lot of attention at first. But attention quickly fades. If you want to loop people in, you need to make sure your content provides value.

Quality content will also please your current fans. This will do well for your business. After all, as much as 65 percent of a company’s business comes from repeat customers.

This is especially helpful in the world of social media. Appealing to these fans will increase the chances that they share your content. When they share your content, every single person that follows (or is friends with) them can see this content, expanding your range.

Focus on the quality and the quantity will sort itself out.

Stay Consistent 

To develop a following on social media and convert that following into business, consistency is paramount. Set yourself a content schedule and make sure that you stick to it. Better yet, download a social media scheduling app to take care of this for you.

On a platform like Instagram, you have two different content funnels you can feed into to: main timeline posts and “story” posts. You need to make sure you set yourself a different schedule for each of these, to maximize lead conversion potential.

Post on your main timeline about 1-2 times a week. Make sure these posts are polished and high-quality, and provide a high amount of value. These are the posts that people can share, the posts that will stay around, and likely the posts people will remember.

“Stories” disappear after 24 hours, so you can post several of these a day. These should be “high quality” but in a different way; they can be scrappy, quick, and low in production value. Use this platform to provide people with behind-the-scenes content.

Understand Social Media Success 

As you can see, the world of social media success is multifaceted. You need to make sure you get yourself on the right social media platform, make quality content, and stay consistent. However, if you can follow these steps, you’re far more likely to succeed.

For more articles like this, check out our business section.

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